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Deloitte Digital

DESIGNING A WEBSITE FOR INNER-COMPANY TEAM
Project Introduction

This project is the UX Experience Studio semester project for Fall 2018 which is sponsored by Deloitte Digital.

Duration
14 weeks (August 2018 - December 2018)
OVERVIEW

Deloitte Digital is often brought onto accounts by other teams within Deloitte, but they are sometimes viewed as support for a step in the project rather than as an integral partner throughout the entire project lifecycle. By combining creative and digital capabilities with user-centered design strategy, Deloitte Digital has a track record of rigorous, innovative and successful projects. Deloitte Digital requested we design a web-based solution to expand influence to practitioners and leadership within other areas of Deloitte internally and to be empowered in the very first stage of development to optimize the results.

Overview
MY ROLES

​

  • Conducted primary research, secondary research, and data analysis

  • Ideation

  • Conducted user testing and testing analysis

  • Helped work on the interface design/wireframing

INITIAL PROBLEM

To improve Deloitte Account Managers’ understanding of Deloitte Digital government studio and utilization of it.

  • Learn more about Deloitte Digital government studio and what it’s capable doing

  • Design a website wireframe that can be used by DD to showcase their work to the larger company

CHALLENGES

  1. showcase studio’s capabilities in a unique way rather than just listing them out

  2. content strategy was required, and we learned it from the scratch

  3. had no access to our user group

Research
RESEARCH

PROJECT BACKGROUND

Who’s Deloitte Digital:

A creative consultancy

who's+Deloitte+Digital.png

Structure:

A client gives a project to a Deloitte’s account manager.

If the project has digital components, Deloitte’s account manager could hire Deloitte Digital’s product manager or seek external resources.

structure.png

COMPETITIVE ANALYSIS

Our sponsors provided us with a list of some of their competitors websites and we identified their strengths and weaknesses and utilized that research to create our designs. 

competitors.png

Takeaways

  1. give clear definition, capabilities and visions of the studio

  2. chunk information into sections for easy reading

  3. use statistics and quantifiable measures to illustrate success

  4. create contents carefully to deliver information

  5. showcase the design process with in-depth case studies

  6. link to similar projects

  7. easy access to contact information

INTERVIEWS

We used our interviews with different members of the studio to gather requirements and set standards for the website so that we could best achieve the project goal to expand the studio's influence internally.

Takeaways

  1. Deloitte Digital government studio’s leadership

    1. team built based on the actual people in the team, not resume

    2. studio turns government experiences to commercial ones

    3. minimalistic design

  2. studio’s project manager

    1. Deloitte project teams function very differently than teams at Deloitte Digital

    2. discovery phase is profitable

    3. showcase human-centered design process and past projects

  3. content strategist

    1. make sure average person can understand

    2. keep content in mind throughout the entire design process

“Premium. Luxury brand. Paying for the thoughtfulness and care that went into the website.”

— studio's leadership

“Take tough problems from traditionally boring entities and make them beautiful.”

— project manager

“The site is a canvas for the work that is going to be done on it. Canvas should be simplistic, minimalistic, highlight the work itself.”

— content strategist

Ideation

IDEATION

PERSONA

based on the interviewes, we created two proto-personas to guide our design

Expert+User.png
Novice+User.png

TASKFLOW

Taskflow.png

SKETCHING

Based off our research results we began ideating on the features we wanted to implement and on the overall look and feel of the website.

Early Ideation Categories:

  • Numbers/Statistics

  • Luxurious/Professional 

  • HCD/Process

  • Case Studies/Spotlight

  • Engaging

  • Minimalistic/Efficient

Home Page
HomePage.png
Meet the Team
FIRST MOCK UPS
Meet the Team.png
Process Page
Process Page.png
Case Studies
Case Studies.png

Pages:

  1. Home Page: explains who DD is and what they do

  2. Process Page: Incorporates a timeline to show the stages DD works in

  3. Case Study: features project lead’s quotes, the team’s information, and projects they have worked on

  4. Meet the Team: displays studio by disciplines and user can hover on a headshot to see more information

FIGMA WIREFRAMES

Home Page
Home.png
Process Page
ProcessP.png
Case Studies
CaseStudy.png
Testing

Main takeaways for testing these flows:

  1. create a more engaging landing page

  2. make the case studies feel more humanized

  3. create a more interactive process page

Final Prototype
Final Prototype
Home Page
FHome.png
FProcess.png
Case Studies
FCase.png
Meet the Team
FTeam.png
Testing

Goal: To test the visual appeal and usability of our prototype and identify what users like and dislike about our prototype in order to make the website more accessible, enjoyable, and understandable for our end user.

Takeaways:

Overall:

Users find the site straightforward and liked that it was quick to find relevant  information.

 

Homepage:

Users liked that everything was on one page here and they could find more information if they wanted to see more.

 

Process Page:

Make the three sections of the process banner clickable so users can jump from one section to another easily, they found scrolling to each section to be tedious.

 

Case studies:

Need a “case studies” landing page where users can look at several case studies before clicking in to one

Blue on the individual case study page is jarring and not consistent with the rest of the site, and users notice.

 

Meet the team:

Add hover state over photos so users know that they are clickable

Reflection

It was really interesting to see how different this project was from my first one. My first project was more focused on testing the UX of an already existing product and this project was more focused on creating a whole new product. This project definitely had some restraints that we had to kind of maneuver around. The biggest was that our sponsor could not get us in contact with the actual intended users of this website. We worked around this by speaking with other non UX members from the digital team and from Deloitte to help us gain a better understanding as to what would be beneficial to have on the website. This was my first time ever not being able to actually work with the user and it was difficult but I did like how it challenged me as a designer. Overall, this project was really fun and challenging and I learned a lot of new skills when it came to creating a whole website. 

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